For the Organic & Natural Health Association’s launch, Dorsey Communications worked with the organization’s executive director to map out the organization’s strategic messages and inaugural website content and navigation framework, researched and drafted the site’s copy and provided design direction.
For this consumer empowerment website, Dorsey Communications again partnered with the Organic & Natural Health Association to map out the site navigation and website content for what would become a core element of an award-winning consumer education campaign. The centerpiece of the web content developed by Dorsey Communications was descriptions of 15 key nutrients, why you need them, what the best food sources are, and when/why/how to supplement.
Targeting board certified emergency nurses and candidates, emergency department administrators, nurse educators and the C-suite, respectively, Dorsey Communications researched and wrote the content and provided design direction for the Board of Certification for Emergency Nursing’s four-part white paper series.
Another leadership positioning through premium content project for BCEN, Dorsey Communications told the origin stories and spotlighted the impact of 5 emergency, trauma and transport nursing specialty certification programs.
Working with the American Board of Nursing Specialties (ABNS), Dorsey Communications designed, administered and compiled the results of this first-of-its-kind survey of US-based nursing specialty credentialing organizations, and then created promotional materials, including this infographic, to publicize the results.
This open-access original research article, which was honored with a 2020 APEX Award of Excellence for Health & Medical Writing, is one example of the research publication strategy and editorial support services Dorsey Communications offers.